Mardi Gras 2026 | Theme: ECSTATICA
Sydney Gay and Lesbian Mardi Gras and long-standing official wine partner Squealing Pig Wines are inviting Australians everywhere to celebrate Pride their way with the launch of the Squeal & Strut Party Pack – a bold, joy-filled initiative designed to bring the spirit of Mardi Gras beyond the parade and into homes across the country.
While Sydney remains the beating heart of Mardi Gras, not everyone can make it to the parade. This year, Squealing Pig is making sure the feeling of Mardi Gras joy, movement and celebration – travels far beyond the city limits.
Launching as part of Mardi Gras 2026, themed ECSTATICA, the Squeal & Strut Party Pack is a limited-edition Pride celebration designed for community members, allies and fans to host their own Mardi Gras moments wherever they are.
Bringing Mardi Gras Home
Mardi Gras isn’t just a place – it’s a feeling. The Squeal & Strut Party Pack turns that feeling into something tangible, making a national celebration accessible to everyone, from inner-city balconies to backyard patios and regional living rooms.
Each pack is carefully curated to encourage connection, self-expression and celebration – transforming any space into a Pride party.
“Mardi Gras is the biggest celebration on the Pride calendar,” said Squealing Pig Global Marketing Manager, Shehan Ananthakumar.
“We’re incredibly proud to partner with Mardi Gras to help bring the festival feeling to people right across the country. This year, the celebration isn’t limited to those who can make it to Sydney – it’s about coming together wherever you are, with good friends, great music, and a chilled glass of Squealing Pig in hand, to toast to love in all its forms.”
What’s Inside the Squeal & Strut Party Pack
Available to purchase from 2 February via the Squealing Pig online shop, each Squeal & Strut Party Pack includes:
- Six bottles of Squealing Pig wine, featuring the vibrant limited-edition Pride-label range, plus Squealini
- Four wine charms
- Three bottle ice sleeves
- Two bucket hats and colourful shades
- A cheeky celebration card with a QR code linking to the official Mardi Gras x Squealing Pig playlist
All this is available for $180 (valued at $340) including free shipping nationwide, making it an accessible way for Australians to celebrate Mardi Gras wherever they are
Limited Edition Pride Labels
At the heart of the initiative are Squealing Pig’s limited-edition Pride labels, designed to celebrate diversity, colour and individuality. This year, Squealing Pig has released nine unique Pride labels, each representing different communities within the LGBTQIA+ spectrum – a vibrant expression of visibility, inclusion and allyship.
The visually striking bottles serve as a centrepiece for Pride celebrations and are available across Squealing Pig’s Sauvignon Blanc, Rosé, Pinot Noir, Prosecco and Mid Strength Sauvignon Blanc ranges, reflecting the brand’s ongoing commitment to celebrating the LGBTQIA+ community in all its diversity.
The Playlist Moment
Every pack invites party-starters to scan, dance, celebrate and share, with a QR code unlocking the official Mardi Gras x Squealing Pig playlist – bringing the sounds and spirit of the parade straight into homes across the country.
Community, Allyship and Pride Stories
The Squeal & Strut initiative is supported by a national PR and influencer gifting campaign, with packs being shared with LGBTQIA+ creators, allies and media to amplify real Pride stories and community connection.
Perfectly aligned with the ECSTATICA theme – where joy becomes movement and celebration becomes power – the campaign encourages Australians to celebrate Pride in their own way, on their own terms.
On Sale from 2 February
The Squeal & Strut Party Pack will be available to order from 2 February via the Squealing Pig online shop, with free shipping nationwide while stocks last.
– Online Shop: https://www.squealingpig.com/our-wines/squeal-strut-party-pack – RRP: $180 (valued at $340) + FREE SHIPPING nationwide
From parade to patio, this is Pride that travels.
Pour a glass. Dance hard. Oink loud.
Happy Mardi Gras 2026.
